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Speaker

Zaira Magliozzi

Co-founder and Account Manager
Superficial Studio
Talk
Biografia
Bio

Entrepreneur and Account Manager of Superficial, a creative Studio founded in Rome in 2017 focused on Communication, Branding and Exhibit design. Among their clients we find Fendi, Ferrovie dello Stato Italiane, Italian Red Cross and Cassa Depositi e Prestiti. After her degree in Architecture she worked as communication consultant and project developer for different companies and instituitions.

Social

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Speaker
Ora
17:15:00
Lingua
en
Abstract

Combining physical and digital in an integrated strategy, means to obtain a deeper impact on the audience, by an hybridization between online and offline data, that produce a continuous flow among brands & people. If we introduce AI in this ‘Phygital’ process what we get is a new approach for living the brand onlife and developing a customised experience that aims to collect authentic feedback.


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